I admit that turning 30 for some reason was very hard for me. I had two beautiful healthy children, a husband, a house, a great job - even a great car. But ... for some reason I was having a hard time with turning the big 3-0. I took advantage of all the department stores' free makeovers and spent 100s upon 100s of dollars buying all the products that were demonstrated by Estee Lauder, Clinique, Elizabeth Arden (and the majority of it still fills my drawers and makeup bag 20+ years later).